Samsung has announced the newest member of the Wave family. Running on the same Bada platform it introduced not long ago, the Samsung Wave 723 (model S720E) offers the same smartphone-like qualities as the earlier models, all while squarely positioning itself at the lower ranges of affordability.
Just like the Wave 2 and Wave 2 Pro, both of which aimed to get the platform into mid-range users' hands, the new handset seeks to further expand the home-brewed OS' customer base. While scaling back on some features, it retains the same extensibility of Bada (via their own SDK), paired with TouchWiz 3.0 UI on top.
Details of the Samsung Wave 723 include a 3.2-inch capacitive touchscreen (240 x 400 pixels), a 5.0 megapixel camera module with LED flash, dual-band 3G, WiFi, Bluetooth 3.0, a 3.5mm audio jack and microSD card expansion. Phone dimensions are 109.5 x 53.9 x 11.8 mm. Notable design cues include a metallic back panel and a flip leather cover.
While selling well both in Europe and Asia, Samsung says there are no plans to release Bada handsets in the US, primarily due to carriers' reluctance to take on another player to join the ever-growing list of smartphone platforms. The Samsung Wave 723 is slated to come out in Germany beginning September, with other markets in Europe, Southeast Asia, the Middle East and Africa following shortly after that. Price is expected at 240 Euros (around $300) before taxes and subsidies.
[via Akihabara News]
